Macular Disease Foundation

Pop a poo in a bag...

TV ad created for the Macular Disease Foundation encouraging people to take a quick online test to see if they needed to go to their optometrist for a full eye check to detect macular degeneration - the leading cause of blindness for Australians over the age of 50.

I worked with The Construction Site (production company) and Scenes By Dean (illustrator) to develop a TV advertisement to encourage people to take a quick online test to see if they needed to go to their optometrist for a full eye check to detect macular degeneration - the leading cause of blindness for Australians over the age of 50.

I wrote the script, created the storyboards, oversaw the illustration and animation and directed the voice talent (Shane Jacobson and Jean Kitson). We developed three versions: 60 seconds, 30 seconds and 15 seconds.

60 Seconds

30 Seconds

15 Seconds

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