Principles of practice

What to expect when we work together

We will work together to help you to build self belief and change undesired feelings or behaviour using an integrated approach, tailored to your specific needs:

  • Understand what's happening, how it's triggered and the impact on your life;
  • Target and disrupt negative patterns, feelings and behaviour;
  • Enable and embed new ways of thinking that lead to sustainable positive change.

I combine proven, drug-free approaches like strategic psychotherapy, solution-focused therapy, clinical hypnotherapy, creative expression, future visualisation, personal value proposition design, disassociation, primal prompting, foveal focus, counselling, mentoring and more.

These techniques have been used for thousands of years to help people access and change their subconscious thought processes in order to heal, overcome fear and build self belief at home, at work, at play, at school and anywhere else in between.

Today, they’re used to create behavioural change and promote mental wellbeing in business, coaching, counselling, education, health & fitness, personal growth, professional development, relationships, sport and more.

I work with lots of different people across lots of different issues. I work with kids, young adults (that's basically anyone over the age of 12 nowadays!), business owners, athletes, students, mums, dads, high flying executives, tradies, creatives... basically anyone between 8 and 80!

There may be tears, there is usually laughter and lots of other emotions in between.

Principles of Practice


We work together

I do not magically 'fix' you or give you the answers — all that's going to come from you! I simply guide you through a highly personalised process, tailored to your specific needs, that requires your honesty, commitment, input and action. 


'Feeling' better by 'doing' better

I am not here to help you 'feel' better. I am here to help you 'do' better (and by taking action you will be able to make yourself feel better)! The process of doing better can bring up things that you find confronting and unpleasant emotions or memories may surface. But this is part of the process, as only by identifying them can we truly target them.


Working on what you need right now

Everyone is different, has different needs and thinks differently from one day to the next, so we take an adaptable approach with wriggle room for the unexpected! There may be tears, there is usually laughter and lots of other emotions in between.


Determining what is real rather than imagined

We will establish what your true challenges are, their triggers and the impact on your life. Your processing, filtering and response patterns will be challenged and assessed.


Shaping what’s to come

This is not about making sense of your past — it’s about creating the future you want. We combine previous experiences with realistic future goals to highlight how you can overcome challenges, make better decisions and utilise your resources to create change, fast.


Creating change that lasts

We embed the courage, resources and power that enable you to continue to make choices that create long-lasting change, disrupt negative thinking and make decisions with confidence.


Doing it all with direction, confidence and positivity

We establish what’s important to you — your sense of purpose or your ‘north star’ — and this becomes the platform from which you can process thoughts, filter feelings, amplify your strengths, add value and respond to the world around you in a new and positive way.


What's said between us stays between us

Everything we discuss is confidential, unless I believe that someone may be in danger or if we agree that someone else needs to be involved.

Examples of Cognitive Distortions

Negative Filtering
It's all gone to shit.

We filter out any positives and focus purely on the negative in a situation.

All-or-Nothing / Polarisation

There are no shades of grey — everything becomes black or white and you miss the subtleties or complexities in yourself, in others and in situations. This can lead to unrealistic expectations and set you up for failure.

Why does it always happen to me?

If we use words like "always", "never", "everything" and "nothing" in relation to an issue or challenge we face then we are overgeneralising it by taking a single event or something that happens occasionally and turning it a continuous pattern.

Discounting the Positive
They think I can do the job, but I don't think I'm that good.

This is a bit like Negative Filtering, except positives are acknowledged only to be written-off as having no value.

Jumping to Conclusions

When we interpret a situation negatively without any supporting evidence then we are jumping to a conclusion or 'mind reading'.


This is jumping to conclusions, but on steroids because the conclusion we jump to is always the worst possible scenario, no matter how improbable it may be. Catastrophisation often starts with the question "What if...".


It may sound obvious, but if we take something personally then we are personalising it. This personalisation can lead us to believe that we are responsible for events that are actually beyond our influence, and we feel guilty for things that happen outside of our control.

The Fallacy of Control

Whether we feel responsible for everything in our life (and the lives of others), or if we feel like we have no control of anything in our life, then we are caught up in a control fallacy (also known as a control illusion, misconception or error).

The Fallacy of Fairness
It's so unfair.

Fairness is rarely absolute and we each have our own value of what is and what isn't 'fair'. When other people don't have the same or similar values of fairness to us then we can become upset or resentful because we think it's unfair. This can lead to frustration, anger and conflict.

You made me feel bad.

When we believe someone else is responsible for how we feel then we are blaming them for how we are feeling. The reality is that you are in control of how you respond to these people and that they do not have the power to affect your life. Only you do.

Should Statements

When we tell ourselves that things should be a certain way — without exception — then we are making unrealistic rules for ourselves and others without considering the complexities of a specific situation.

When we think something should happen but it doesn't, we can feel disappointed, guilty, let down, frustrated, angry or upset rather than acknowledging the circumstances under which the situation changed.

Emotional Reasoning
I feel it so it must be true.

When we conclude that our feelings or emotional response to a situation is a true reflection of reality — even when there is evidence to the contrary — we are running emotional reasoning.

Instead of basing our conclusions on facts we may blatantly ignore any actual evidence, or choose to forget to look for any proof. We may also start to believe that the outcome of future events depends on how we feel.

You might also assess a random situation based on your emotional reaction. If someone says something that makes you angry, you immediately conclude that person is treating you poorly.

The Fallacy of Change
When they change, I will be happy.

When we expect other people to change their ways to match or meet our expectations or needs.

The most important step to overcoming this cognitive distortion is to understand that our happiness does not depend on other people. It's an inside job  Happiness due to external factors (such as someone doing what you want) will only create a temporary sense of satisfaction that soon fades away.

Global Labelling

When we label someone (including ourselves) or something based on a single event or attribute — without taking the context into account — then we are assigning them a global label.

Always Being Right

This is when we see our own opinions as facts of life, and we'll do anything to prove we're right. You continue to argue — sometimes with yourself! — to prove your point regardless of any evidence or how we may affect other people's feelings.

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Strategic Hypnotherapy can help you address these challenges.

Strategic Hypnotherapy combines Strategic Psychotherapy and Clinical Hypnotherapy in a highly effective approach to overcoming challenges associated with negative thinking.

Strategic Psychotherapy

Strategic Psychotherapy is a highly effective and rapid form of solution-focused therapy where we strategically work together to help you identify and address challenges and issues.

This approach lays a great foundation for impactful and effective intervention — especially when used in conjunction with other techniques such as Coaching, Counselling and Clinical Hypnotherapy:

  • Recognise how they may be creating their own problems, challenges and limitations because of how they respond to situations and events;
  • Identify cognitive distortions, experiential gaps and poor processing that they might be running and that are siupporting any issues;
  • developing a strategic approach that activates existing strengths and resources within them to overcome these challenges.
  • Understand why this is happening and how it is preventing the realisation of goals;
  • Determine any underlying factors (like peeling an onion, we work through various layers to get down to the root cause of negative patterns of behaviour and thinking);
  • Present realistic options for alternative positive patterns of thinking;
  • Activate existing strengths and resources within them to overcome challenges.

Clinical Hypnotherapy

Hypnotherapy is a guided relaxation technique that is used to create a trance-like state of intense concentration, focused attention and heightened awareness in which people are better able to respond to suggestions. This allows us to target, disrupt or bypass negative patterns at the same time as embedding alternative positive patterns of thinking.

Helps to change certain behaviours, such as smoking or nail biting. It can also help people change perceptions and sensations, and is particularly useful in treating pain.

a form of guided relaxation is a safe and drug-free technique for bypassing those negative patterns of thinking and embedding new pathways.

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Overcome challenges and issues with hypnotherapy for

In-Person and Online hypnotherapy on Sydney's Northern Beaches or from the comfort and convenience of your own home

Access Headland's hypnotherapy services online or visit us in our clinic in Manly where we service Sydney's Northern Beaches and Sydney Metro areas including Avalon, Balgowlah, Belrose, Collaroy, Cremorne, Curl Curl, Dee Why, Freshwater, Manly, Mona Vale, Mosman, Narrabeen, Neutral Bay, Newport, Palm Beach, Pittwater, Seaforth, The North Shore, Warriewood.